Ru’ya, Careers UAE, the UAE’s top career exhibition and empowerment platform for Emirati youth, will launch its 24th edition tomorrow (September 23) at the Dubai World Trade Centre. The three-day event hosts 180 public and private sector entities to provide Emiratis with direct access to job openings, life-changing workshops, and skill-building experiences to prepare them for the future of work.
Capitalizing on its track record, Ru’ya retains its crucial position within the UAE’s Emiratisation policy and youth empowerment initiatives. The program is geared towards aligning with national policy goals such as 8% of the private sector being Emiratis by the close of 2025 and the 125,000 Nationals in the private sector as of last June.
Ru’ya welcomed 150 exhibitors and conducted 7,000 on-site interviews in 2024, reinforcing its position as a pillar of the UAE’s human capital development. This year, attendees will engage with top employers like DEWA, RTA, HQ Police, ADCB, Amazon, PwC, Emirates, and Majid Al Futtaim.
The event also collaborates closely with government stakeholders like the Dubai Government Human Resources Department, the Emirati Human Resources Development Council, the Ministry of Education, and the KHDA so that each aspect of the programme serves the national talent agenda.
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Asma Al Sharif, Dubai World Trade Centre’s Assistant Vice President for Sustainability and Exhibitions Management, said: “As we launch the doors to another thrilling edition of Ru’ya, we reaffirm our pledge to empowering Emirati talent as they navigate their future.
This platform is continually growing in reach and purpose, providing thousands of jobs while giving Nationals the confidence, tools, and networks required to succeed.”. By providing impactful routes to employment, Ru’ya acts as a springboard for the nation’s brightest talent.”
Marwan Al Jassmi, Executive Vice President, People, DP World GCC, added: “Through Ru’ya, we at DP World believe we have a responsibility to meet the nation’s skills needs today, and shape the future of talent through meaningful development opportunities.”.
As Platinum Sponsor, we are dedicated to realizing the UAE’s vision by building substantial opportunities for Nationals in logistics, technology, and trade. Our priority is to give young Emiratis the talent and experience that will position the nation for competitiveness in the decades to come.
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“Bikram Walia, Director Human Resources, Amazon Middle East and Africa added: “Amazon is honored to join Ru’ya 2025, as we meet with outstanding Emirati talent who are passionate about innovation. At Amazon we offer career journeys of transformation that support the UAE’s national initiatives and Emiratization objectives.
Through our holistic development programs and mentorship initiatives, we aim to develop Emirati professionals at all levels of their career. By investing in Emirati talent in our technology, advanced logistics and supply chain capabilities, and customer experiences, we are helping to develop tomorrow’s leaders and supporting the UAE’s digital economy vision.”
Over three days, visitors to Ru’ya will participate in workshops, AI and coding innovation challenges, and hands-on activities that develop entrepreneurial and leadership capabilities. Whether school students, university graduates, or job seekers, each can find avenues that cater to every step of their career path.
Ru’ya offers its gratitude to its sponsor partners: DP World as Platinum Sponsor, Abu Dhabi Islamic Bank (ADIB) as Gold Sponsor, and Emirates National Oil Company (ENOC) as Silver Sponsor. Their contribution reaffirms the exhibition’s dedication to empowering the youth and creating a knowledge economy.
