- Mansoor bin Mohammed launches design challenge to impart new visual identity for DSC reflecting Dubai’s sporting vision
- His Highness: This new visual identity for DSC will help consolidate Dubai’s position as one of the world’s most attractive and dynamic cities for athletes and sporting events
- “In Dubai, we are always looking for ideas that reflect our identity, passion, ambitions and aspirations”
- Participation is open to all designers and creatives residing in the UAE, with the winning entry eligible for an AED100,000 prize
High Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Sports Council (DSC), launched a challenge that allows designers and creatives residing in the UAE the chance to design the new visual identity for DSC that resonates with Dubai’s standing as prime global sporting destination while at the same time symbolizing the city’s vibrant spirit and its futuristic vision for sports.
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“In Dubai, we are always looking for ideas that reflect our identity, passion, ambitions and aspirations. And that is why we invite all those with creative ideas and novel perspectives in the country to participate in the challenge of designing a new identity for the Dubai Sports Council.
This new visual identity for DSC will further enhance Dubai’s presence on the global sports scene and consolidate its position as one of the world’s most attractive and dynamic cities for athletes and sporting events,” High Highness Sheikh Mansoor said.
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His Highness also added: “We want a DSC identity that represents Dubai’s sporting ethos, an identity that we can be proud of, one that expresses Dubai’s vision for sports in the next phase along with our efforts to enhance its competitiveness and leadership, capitalise on its promising opportunities, and invest in supporting and preparing young sports talent.”
